illusion buroINDEPENDENT CREATIVE STUDIO
VIENNA, AUSTRIA · WORKING EVERYWHERE
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CLIENT / INDEPENDENT CONCEPT

SOCIAL-FIRST ADS

A sport-inspired creative direction study. Bold colour, unexpected angles and close-up texture create a visual hook before a single word is needed.

WHAT WE MADE
Creative strategyProduct art directionSocial conceptsFormat development
YEAR
2026

[ ILB_004 ] / CONCEPT STUDY
Self-initiated work with AI-generated imagery. Not a commissioned client campaign.

Lime and silver technical running shoes against a bold orange background
A close-up material study for social-first ads
THE IDEA / IN A FEW WORDS

STOP THE SCROLL.

One visual language. Room to move across formats.

MAKE SOMETHING LIKE THIS
VISUAL DEVELOPMENT / CONTACT SHEETTHREE FRAMES. ONE DIRECTION.
social-first ads visual study, frame 1
ILB / FRAME 001
social-first ads visual study, frame 2
ILB / FRAME 002
social-first ads visual study, frame 3
ILB / FRAME 003
THE THINKING / FRAME BY FRAME
FRAME 001 / CONCEPT DEVELOPMENT01

Lead with the hook.

FRAME 002 / CONCEPT DEVELOPMENT02

Get closer to the product.

FRAME 003 / CONCEPT DEVELOPMENT03

Design for the feed.

NEXT PROJECT / 05

VIENNA AFTER DARK