Social content, campaigns, real shoots and AI production.
Made in Vienna. Built for anywhere.
From fintech to FMCG, travel, tech and consumer brands.Selected experience from founder-led projects.
From one campaign to an always-on content system,
we concept, shoot, generate, edit and deliver.
Beauty, fashion, product worlds and social creative.
Explore the concepts. Watch the film.
[ ILB_001 ]SOCIAL / PRODUCTION CONCEPT STUDY
[ ILB_002 ]AI / MOTION CONCEPT STUDY
[ ILB_003 ]PRODUCTION / SOCIAL CONCEPT STUDY
[ ILB_004 ]CREATIVE / PERFORMANCE CONCEPT STUDY
[ ILB_005 ]FASHION / SOCIAL LIVE-ACTION PREVIS
[ ILB_006 ]LIFESTYLE CAMPAIGN LIVE-ACTION PREVIS
From one campaign to content every month.
Choose what you need. We’ll handle the production.
Your brand needs to post. We make sure you have something worth posting.
One idea. Everything needed to make it real.
When the idea doesn’t need a production set — or couldn’t exist on one.
Content designed to get attention and give you more things to test.
VISUAL DIRECTION PREVIEWS / ILLUSTRATIVE CONCEPTS
SHOOTED / GENERATED / EDITED / DELIVERED · CONCEPT MEDIA · HOVER TO FREEZE. TAP TO OPEN.
We don’t sell AI.
We use whatever makes the idea better.
ILLUSTRATIVE VISUAL DIRECTIONS / AI-GENERATED
I built illusion buro around one simple idea: brands need more good content, produced faster and without unnecessary production limits.
My background sits between creative direction, social, content production and marketing.
I’ve worked across projects and brands including Pepsi, Nestlé, TBC, Aviasales, BirBir and others — across Europe and Central Asia.
Today, illusion combines that experience with a flexible network of creators, filmmakers, photographers, editors and AI production tools.
Based in Vienna.
Working wherever the project takes us.
Experiments, unfinished ideas
and things we made because we wanted to.
SOFT PUBLIC TRANSPORT / VIENNA / IMPOSSIBLE
AFTER HOURS / FLASH / SOCIAL
INSIDE THE FRIDGE / WIDE ANGLE / SOCIAL
OFF THE GROUND / PRODUCT / AI
TABLE MANNERS / FOOD / GRAVITY TEST
SELF-INITIATED, AI-GENERATED EXPERIMENTS. NOT CLIENT CAMPAIGNS.
You don’t need a finished concept before contacting us.
Tell us what you’re launching,
selling or trying to grow.
We’ll tell you what we’d make.
