CLIENT / INDEPENDENT CONCEPT
FASHION CONTENT
One colour. A city in motion. A fashion concept exploring the friction between fluid fabric and uncompromising architecture, with a social-first editorial eye.
[ ILB_003 ] / CONCEPT STUDY
Self-initiated work with AI-generated imagery. Not a commissioned client campaign.


THE IDEA / IN A FEW WORDS
MADE TO MOVE YOU.
One visual language. Room to move across formats.
MAKE SOMETHING LIKE THISVISUAL DEVELOPMENT / CONTACT SHEETTHREE FRAMES. ONE DIRECTION.



THE THINKING / FRAME BY FRAME
FRAME 001 / CONCEPT DEVELOPMENT01
Find the contrast.
FRAME 002 / CONCEPT DEVELOPMENT02
Follow the movement.
FRAME 003 / CONCEPT DEVELOPMENT03



