CLIENT / LIVE-ACTION DIRECTION STUDY

TABLE MANNERS

A lifestyle direction where the product lives inside a real moment. Documentary framing, warm ambient light and hard flash keep the campaign human, immediate and made for social.

WHAT WE MADE: Creative directionShoot productionPhotographyPost-production
YEAR: 2026

[ ILB_006 ] / LIVE-ACTION PREVIS
Self-initiated live-action direction study using AI-generated previsualisation. Not a commissioned client campaign.

Warm direct-flash lifestyle campaign with friends around a dinner table

A close-up material study for table manners

THE IDEA / IN A FEW WORDS

REAL LIFE. BETTER FRAMED.

One visual language. Room to move across formats.

MAKE SOMETHING LIKE THIS

VISUAL DEVELOPMENT / CONTACT SHEETTHREE FRAMES. ONE DIRECTION.

table manners visual study, frame 1 — ILB / FRAME 001

table manners visual study, frame 2 — ILB / FRAME 002

table manners visual study, frame 3 — ILB / FRAME 003

THE THINKING / FRAME BY FRAME

FRAME 001 / CONCEPT DEVELOPMENT01

Create the situation.

FRAME 002 / CONCEPT DEVELOPMENT02

Leave room for accidents.

FRAME 003 / CONCEPT DEVELOPMENT03

Find the campaign inside it.

NEXT PROJECT / 01

TABLE MANNERS

REAL LIFE. BETTER FRAMED.

Create the situation.

Leave room for accidents.

Find the campaign inside it.

BEAUTY CAMPAIGN